Role of Distribution in Marketing And Financial of Your Business

Distribution is one important blend of marketing mix. The role of distribution in marketing and overall economy can be grouped as follows:

1. Shipping Satisfaction
   The marketing concept emphasizes on profit revenue through customer satisfaction. In addition to market research for the development and sale of goods according to the needs and desires of consumers, distribution channels also helped manufacturers in producing new goods.
2. Standard of living
   Distribution functions help improve the lives of consumers in the community. The distribution of the right goods and services to the consumers easily can not only satisfy them but also bring about changes in their standard of living. Distribution brings improvements in consumers' living standards through job creation, income generation and ownership transfer. Hence, the distribution has brought about a positive effect in society.
3. Added value
   Distribution functions such as transportation, warehousing, inventory management, etc., increase the importance of the product by creating place utilities, utility time and utility quantities. The distribution mix plays an important role to increase the value of the product through the delivery of the right amount of goods, in the right place and at the right time.
4. Communication
   Distribution serves as a link between producers and consumers. Producers can create information flows and orders to consumers about products, prices, promotions and more. Similarly, they receive information about customers, competitors and also environmental changes.
5. Creating jobs
   Distribution functions create jobs in the community. Market brokers work as a source of direct and indirect employment. Different manufacturers need to supply their countless products to consumers. Thousands of distributors, agents, wholesalers, retailers, brokers etc. are involved in supplying products to consumers. Similarly, many people in the community can find employment in the transport sector, warehouses, etc.
6. Efficiency
   Manufacturers produce a limited number of items. But consumers are demanding various types of goods in small quantities. When the goods are produced in large quantities, the price can be obtained at a lower price. Distribution helps to meet the needs of consumers by providing a variety of products from different manufacturers. From here, efficiency can be achieved both in production and distribution.
7. Financing
   The intermediary itself makes arrangements to store reserves and inventory. Manufacturers now no longer need to make arrangements and management at distribution centers and warehouses. Manufacturers do not need to do anything except focus in production, timely payments by intermediaries and financial aid becomes more important for smooth production. Similarly, the role of finance is also decisive in mobilizing other means of production.